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Alaska Marketplace
Brand and Campaign
I refined and redrew the icon of the Native Alaskan kayaker against the infinite rays of the sun to kick-off the “ideas competition” for AFN’s (Alaska Federation of Natives) Alaska Marketplace. Working with Kathleen Russell Consulting, I designed the materials for the high profile outreach campaign. I carried the strong brand through this 12 page brochure, print ads and 3 TV PSAs. The bold energetic materials were created to appeal to the audience: entrepreneurs with innovative ideas for encouraging economic growth in rural Alaska.
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