Women & Aging
Logo & Communication Materials

Susan Bercu illustrated the stylized logo to avoid clichés about aging while communicating a positive outlook. The color palette suggests racial and ethnic diversity. Funded by the U.S. Administration on Aging, this pioneer project of the National Policy and Resource Center identifies and meets the challenges older women face. The logo was applied to an outreach campaign.

The logo is included in "The Big Book of Logos", David E. Carter, Ed.

415.491.0875
Email Susan Bercu