Marin County Community Development Agency
20-Year Countywide Plan

Brand Identity and Communication Materials

The challenge was to establish an illustrated brand identity for each of the three complex elements of the countywide plan. The solution is an abbreviated pictorial “story.”
I developed the concepts and created original art: a main illustration for each element, accompanied by a border of simple icons. A single masthead representing Mt. Tamalpais and the hills of Marin County unifies the elements. The modular structure of the brand identity is adaptable to a wide range of materials, including the 700-page Full Countywide Plan, the Appendix, Executive Summary, the “Marin Farm Families” book and a poster/brochure.  

See Marin Farm Families Book.