A move to a new location prompted a branding overhaul for this highly regarded mediation center serving the San Francisco Bay Area. The address on North Redwood Drive and a view of the redwood grove outside the office window inspired the art of the redwood cone and trees. The head of the center is a nature enthusiast and the tagline, “fostering respect and reciprocity”, is inclusive of people as well as the environment. The brand is applied consistently to the business system, signage and marketing materials.

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