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NEC Electronics
Benefits Campaign
The FlexFit employee-benefits campaign for NEC Electronics is an example of how the use of energetic and inventive illustrations can create a buzz. Complex information was made accessible by means of a whimsical theme throughout the colorful illustrated posters, newsletters, and enrollment kit. The highly visible campaign won regional and international IABC (International Association of Business Communicators) awards. The multifaceted campaign's success at communication saved the company $1 million.
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